We strive to create projects and programs that will transform mindsets and help break the stigma of scoliosis



How BEAUTIFUL is our 2018 #IAmStraightForward advocate @tarynkaschockrussell in this @danceteachermagazine feature?! Words cannot express how grateful and happy we are to have Taryn’s support and advocacy 💚💫 be sure to head over to Dance-Teacher  to read Taryn’s full article!!! #Advocate #Love #Happiness #Dance#Dancer Read the full article here—> https://www.dance-teacher.com/taryn-russell-interview-2601952899.html

  A recap from our amazing Los Angeles #IAmStraightForward Empowerment Photo Exhibition in partnership with SRS (@srs_org)!! Thank you so much to everyone who attended our event, as well as our exhibition 💚 & thank you so much to @thewhisperingangel for the extraordinary Rosé! Video shot by @trueform_chris 💪🏻 #IAmStraightForward

MEDIA ALERT For #ScoliosisAwarenessMonth ‼️ Our @straightforwardfoundation has been getting a lot of press as of late in recognition of our powerful, unique, artistic, and fashionable ‘#IAmStraightForwardEmpowerment Campaign’ within the medical industry and scoliosis community 💚🎉✨ In this specific article published by luxury jewelry magazine, Accent Magazine (on their new philanthropic page), SFF was mentioned …

SFF in Luxury Publication, Accent Magazine! Read More »

A snippet of Marcus John discussing how Back to Healing (formerly known as Straightforward Foundation) developed. Interviewed by Brandi Bowman.

THANK YOU!!!!! Words cannot express how excited we are right now to see that our #IAmStraightForward empowerment bracelet has sold out! WOW!!! We are humbled and forever grateful to have such amazing support from our community and wonderful followers!! We would also like to thank @alexandani for such a wonderful partnership that allows us to …

#IAmStraightForward Bracelets Sold Out!!! Read More »

We would like to personally invite you to attend the NYC launch event for the STRAIGHTFORWARD FOUNDATION x @ALEXANDANI#IAmStraightForward empowerment bracelet collaboration! Just weeks after the sensational 2017 #IAmStraightForward Empowerment Campaign in partnership with @srs_org, STRAIGHTFORWARD FOUNDATION and its Founder @stylemarcusjohn are back to bring you yet another unique experience. On Thursday, December 14th from …

SFF x ALEX AND ANI Soho, NYC Event! 12.14.17 Read More »

Supermodels and Victoria’s Secret Angels Martha Hunt and Lindsay Ellingson are used to showing skin. But this time its different, these courageous young women are baring their scars and struggles in hopes their personal experiences will empower other girls.  Both models are featured in an inspiring photographic campaign for the StraightForward Foundation called #IAMSTRAIGHTFORWARD.  The StraightForward Foundation was founded by …

SFF on GLAM4GOOD! Read More »

New York Fashion Week! A marquee moment within the fashion industry, albeit for causes that are fair in the world of vanity- and not so much in the world of good causes, one non-profit organization changed the narrative of New York Fashion Week. The typical energy during this year’s shows were centered around Alexander Wang …

SFF in HuffPost! Read More »

  Behind-the-scenes magic of what it took to make our First Annual #IAmStraightForward Empowerment Photo Exhibition come to life 💚 Video by @stylemeupwithsakshi | @srs_org @lindsellingson @marthahunt

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