We strive to create projects and programs that will transform mindsets and help break the stigma of scoliosis



Have you ever felt judged? Stifled? Alienated? For many working in the fashion industry, this is the harsh reality. Beauty standards are often rigid and one-dimensional, forcing many women to conform to what is perceived as “beautiful.” In the narrative below, Marcus John, Founder and Executive Director of the Straightforward Foundation, shares why he founded the organization …

SFF on the ALEX AND ANI Blog! Read More »

New York, NY– During a one-week engagement in the heart of New York Fashion Week, StraightForward Foundation and Scoliosis Research Society have teamed up to bring you a unique experience that will display the beauty of Scoliosis through photographs of influential advocates including Victoria’s Secret Models, Lindsay Ellingson and Martha Hunt. Open to the public …

SFF Launch Party!!! Read More »

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